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Frequently Asked Questions

Everything you need to know before planning your outdoor advertising campaign. Can't find your answer? We're just a call or WhatsApp away.

Getting Started

Getting started is simple. Fill out our contact form or WhatsApp us at +91 98219 84000 with your city, target audience, and rough budget. Our OOH specialists will send you a curated media plan within 24–48 hours — complete with site photos, footfall data, and transparent pricing.
Just tell us: (1) your target city or cities, (2) your target audience (demographics/locality), (3) your approximate budget, and (4) your campaign duration. We handle the rest — site selection, rate negotiation, printing, and installation.
Once the work order is signed and advance payment is received, most campaigns go live within 7–14 working days. This includes site blocking, artwork adaptation, printing, and installation. Rush timelines can be accommodated for urgent campaigns — contact us to discuss.

Budgets & Pricing

There is no strict minimum — it depends on the city and format. A local bus shelter campaign in a Tier-2 city can start at ₹15,000/month, while a single prime hoarding in Mumbai or Delhi starts at ₹80,000–₹1.5L/month. We work with both startups and national brands. We will recommend the most effective plan for your budget.
Yes. As an established agency partner across 100+ cities, we have strong relationships with media vendors and often secure rates below market. Multi-site, multi-city, and long-duration bookings always attract better negotiated rates. Our goal is to maximize your reach for every rupee spent.
No. Transparency is one of our core values. The rate quoted in your media plan is all-inclusive — it covers site rental, a standard artwork adaptation, printing, and installation. Any additional services (e.g., special fabrication, DOOH content) will always be itemized and approved separately.
Absolutely. We have curated hyperlocal starter packages — typically 3–5 bus shelters or hoardings in a specific locality — ideal for local retail, clinics, institutes, and new restaurants. These can be tailored for budgets as low as ₹50,000–₹1L for a 30-day campaign.

Ad Formats & Locations

We use traffic flow data, audience proximity analysis, and local market knowledge to recommend the highest-ROI sites for your specific brand and campaign goals. We don't just give you empty sites — we give you sites that are right for your audience. Key factors we consider: your target demographic, footfall patterns, proximity to your sales points, and competitor activity.
We cover the full spectrum of OOH: Hoardings & Billboards, Bus Shelters (BQS), Metro & Transit Media (station branding, concourse panels, train wraps), Gantries & Unipoles, Airport Media, Mall & Retail Media, Auto-rickshaw branding, and Digital OOH (DOOH). Visit our Services page for a full breakdown.
We have active inventory across 100+ Indian cities, including all Tier-1 metros (Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Pune, Kolkata) and major Tier-2 cities like Ahmedabad, Jaipur, Lucknow, Chandigarh, Kochi, Bhopal, Surat, and many more. Visit our Cities page for the full list.

Campaign Operations

The standard campaign cycle for OOH is 30 days. Research shows that consistent exposure over 4+ weeks significantly improves brand recall. For brand-building campaigns, we recommend 2–3 month runs. For event-driven or launch campaigns, a focused 2–4 week burst can be very effective. We'll recommend the ideal duration based on your goals.
Yes — and this is where we genuinely excel. We specialize in multi-city, pan-India OOH campaigns with a single point of contact for the client. From site selection across all cities to coordinated installation and campaign monitoring, we manage the entire process seamlessly.
We provide time-stamped, geotagged "Proof of Posting" (POP) photographs for every single site in your plan. These are sent to you within 48–72 hours of installation. For larger campaigns, we also provide mid-campaign monitoring reports to ensure your sites remain in good condition throughout the campaign period.
In rare cases where a site is damaged due to weather, accident, or civic issues, we proactively notify you and work on resolving it. This may include repair, replacement with an equivalent site, or a proportional rate adjustment — as agreed in the work order. Our local teams in each city ensure rapid on-ground response.

Creative & Printing

Yes. We offer creative adaptation services — resizing and optimizing your existing brand assets for outdoor formats. If you need a full creative design, we can connect you with our trusted design partners. Note: outdoor advertising requires simple, bold creatives readable in 3–5 seconds by moving audiences. We'll guide you on best practices.
Yes, printing and installation are fully managed by us. We use high-quality vinyl/flex printing with UV inks for vibrant, weather-resistant output. We work with professional installation teams in every city to ensure your hoardings and panels are mounted safely and look premium.
For print-ready files, we require high-resolution PDF or AI files, with a minimum of 300 DPI at the actual size, or 10 DPI at 10x the actual size (industry standard for large-format print). Our team will share a detailed artwork specification sheet with your specific site dimensions upon booking confirmation.

Still Have Questions?

Our OOH specialists are available to answer any specific questions about your campaign, budget, or site selection — no obligations, no sales pressure.

+91 98219 84000  ·  info@riyoadvertising.com

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